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Writing Myself into the Sauna
A Guide I Never Planned to Write – Jonas, Northern Star, July 2025 People love the sauna — but they also want to understand it. That’s something we’ve seen again and again. There’s a curiosity behind the steam: people want to know the rituals, the culture, the mindset. And I...
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The Finnish Christmas traditions –
Jonas shares his experiences as a Dane immersed in Finnish Christmas traditions. He contrasts Danish customs with unique Finnish practices, such as rice porridge for breakfast, the solemn Declaration of Christmas Peace, and evening sauna rituals. His reflections emphasize the significance of connection, remembrance, and the shared spirit of the...
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10 Fascinating Facts About Finnish
The Finnish sauna is a vital tradition, deeply woven into Finnish culture and communal life. More than just a place to relax, saunas serve as spaces for reflection, connection, and significant life events. With over 3 million saunas in Finland, their importance endures, promoting wellness, equality, and storytelling across generations.
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Reaching for the Northern Star
Ida, the founder of Northern Star, aims to redefine travel by sharing Finland's sauna culture and authentic experiences. Combining her Finnish heritage and global travels, she invites visitors to connect deeply with nature and local traditions. Her goal is to create unforgettable memories that reflect the true essence of Finland.
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